Services typically offered by Stuntech Insight
Stuntech Insight offers a wide range of services to help clients gather data, analyze insights, and make informed business decisions. These services can be grouped into core categories, based on the type of research, methods used, and the business objectives they support.
● Quantitative Research Services
- Large-scale surveys and statistical studies
- Customer satisfaction tracking
- Market sizing and forecasting
- Product pricing studies
- A/B testing and multivariate testing
- Conjoint analysis
- MaxDiff (Best-Worst Scaling)
- Brand tracking studies
● Qualitative Research Services
- Focus groups (in-person or online)
- In-depth interviews (IDIs)
- Online communities and forums
- Persona development
- Buyer journey mapping
- Usability testing
- Concept testing (product, branding, advertising)
- Emotion and sentiment analysis
● Digital & Social Media Research
- Social listening and sentiment analysis
- Influencer impact analysis
- Digital ad testing and optimization
- Audience segmentation from online behaviour
- Web traffic and UX analysis
● Reporting and Strategic Consulting
- Executive summary decks
- Full-length research reports
- Strategic recommendations
- Workshops to align stakeholders
- Actionable roadmaps based on findings
● Continuous Tracking and Monitoring
- Brand health tracking
- Customer satisfaction (CSAT/NPS)
- Campaign performance monitoring
- Market trend tracking dashboards
● Competitive and Market Intelligence
- Competitor benchmarking
- SWOT and Porter’s 5 Forces analysis
- Market entry & expansion analysis
- White space and innovation opportunity mapping
- Trend forecasting
● Geographic and Demographic Studies
- Regional market segmentation
- Urban vs rural behaviours insights
- Cultural/language preference studies
- Global/local market adaptation
● Analytics & Data Services
- Data visualization & dashboards
- Predictive analytics
- Customer segmentation models
- CRM & sales data integration
- Advanced statistical modelling (regression, cluster, factor analysis)
● Survey Design and Methodology
- Questionnaire design and optimisation
- Sampling strategy and methodology planning
- Data quality control and validation processes
- Multi-mode survey design and deployment
● Specialized Research Services
A. Consumer Research
- Consumer behaviour and attitudes
- Needs-based segmentation
- Purchase drivers
- Usage & Attitude (U&A) studies
B. B2B Research
- Industry-specific insights (e.g., manufacturing, healthcare, tech)
- Decision-maker interviews
- Business buyer journey analysis
C. Brand Research
- Brand awareness & recall
- Brand perception & image studies
- Brand equity analysis
- Brand positioning and differentiation
- Name and logo testing
D. Product Research
- Concept testing
- Product/Market fit
- Packaging testing
- Price sensitivity (Gabor-Granger, Van Westendorp)
E. Ad & Campaign Testing
- Ad pre-testing (TV, digital, print)
- Post-campaign effectiveness studies
- Message testing
- Creative concept evaluation
Other Services
- Optional Add-On Services
- Recruitment and panel management
- Transcription and translation
- Report localization
- Presentation delivery (onsite or virtual)
- Stakeholder interviews and workshops
- Service Delivery Options
- Custom Research Projects – Tailored to specific client objectives
- Retainer-Based Services – Ongoing insights and support
- DIY Research Support – Platform training, questionnaire reviews, data analysis
- White-label Services – For agencies or consultancies needing backend support